Welcome, Patrons
In part two of this three-part series, let’s discuss the second most asked question I get about LinkedIn, and most brands get this completely wrong.
“Should I post to my company page or my personal page?”
My short answer is your personal page.
Unfortunately, many founders want to pour all their energy into their company page, thinking that’s where the magic happens. But here’s the reality and why I say spend your time on your personal page.
People don’t do business with logos. They do business with people.
So, if you’re spending more time updating your company page than optimizing your personal profile, you’re missing out on the most powerful tool on LinkedIn for attracting clients and growing your business.
Pull up a bar stool, and let’s look at the differences between your company page and personal profile so you know where to focus your efforts.
The Company Page vs. Personal Profile: What’s the Difference?
Your Company Page: The Digital Brochure
Your LinkedIn company page serves as a digital business card for your brand, providing basic company information written in customer-facing language, housing your logo, and acting as a landing page for those interested in learning more about your business.
✅ What it’s good for:
- Keeping employees and team members connected under one brand.
- Establishing credibility (so people know you’re a real business).
- Hosting company-wide updates and announcements.
🚫 What it’s NOT good for:
- Building personal trust and relationships (your company doesn’t have a personality—you do).
- Generating organic engagement (very few people interact with company pages).
- Starting conversations (people connect with people, not corporate logos).
For most business owners, the single biggest benefit of your company page is the ability to add your company logo to your personal page. Secondly, it provides a way for people to find your website if they first land on your company page.
And as you’ll see in next week’s newsletter, it can be useful for finding prospects in Sales Navigator.
Your Personal Profile: The Client Magnet
Your personal profile is where relationships happen; it is the face of your brand, where you build trust, credibility, and engagement. And for what it’s worth, it’s also where you most likely have the most followers/connections, which means you will make a bigger impact focusing on your personal page.
✅ What it’s good for:
- Establishing yourself as a trusted authority.
- Posting content that gets seen and engaged with.
- Connecting with potential clients and decision-makers.
- Starting conversations that lead to business opportunities.
🚫 What it’s NOT good for:
- Acting as your resume (your profile should be client-focused, not just a job history).
Bottom Line?
While your company page adds credibility, your personal profile is where business happens.
Proof: A well-optimized personal profile gets 10x more visibility and engagement than a company page.
So, your personal profile should be your primary focus if you want to attract clients and grow your brand.
Since this series started with how to update and optimize your profile and LinkedIn business card, let’s look at…
How to Use Your Company Page Without Wasting Time
Now, I’m not saying that your company page is useless. It’s not; it has a purpose, but it shouldn’t be the primary focus of your efforts on LinkedIn.
So, how do you use it beneficially without wasting your time? Here are three things to consider.
1. Keep It Updated, But Don’t Over-Invest
- Add a branded banner that aligns with your core brand message.
- Add services you want to highlight (helps you come up in search).
- Upload a professional logo, not one you created with AI or in Canva.
- Like your personal profile, write a clear, client-focused company description.
2. Repost Your Best Content from Your Personal Profile
Repost your best-performing personal posts instead of creating separate posts for your company page.
💡 Pro Tip: When you repost, add a short comment explaining why it matters—otherwise, it looks like you’re just copying content.
3. Use It as a Credibility Anchor
I already mentioned this, but your company page sends a credibility signal to those who view it; it’s like a quick checkbox: Do they have a company page? Ok, good, check.
Ensure you have properly linked your company page to your Experience section so that prospects know they are in the right place and that the correct logo appears. I’ve seen this messed up more times than spilled drinks at a bar.
🔹 Key Takeaway: Update your company page for credibility, focusing your engagement and content efforts on your personal profile.
The Last Call: Where to Focus Your LinkedIn Efforts
If you’re serious about using LinkedIn for business growth, here’s where to put your energy:
✅ Make your personal profile the priority. That’s where real connections and trust are built.
✅ Post content that builds authority. Stay top of mind by sharing insights, answering client questions, and demonstrating expertise.
✅ Keep your company page updated, but don’t over-invest. Use it for credibility, but don’t expect engagement.
✅ Engage as yourself, not your company. Comment on posts, start conversations and let people get to know you.
Most businesses waste time trying to grow their company page, but the ones that focus on their personal brand win on LinkedIn because people do business with people.
Next week will be the final installment of the LinkedIn series, but it will bring together all three articles, as I’ll be discussing how to activate your LinkedIn Sales funnel.
The bar is always open. If you need help sorting out your messaging, brand or business, here are three ways you can get the ball rolling.
- Hit reply and let me know
- Schedule a call with me
- Click the button above
If you're interested but have questions, let me know.